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Empowering Students to Succeed

Marketing

I have been actively marketing an international school locally, involving strategies that highlight the school's global features while appealing to the local community.  

Feedback Loop with Local Stakeholders

Creating a feedback loop with local stakeholders to understand and address specific community needs and preferences.

Cultural Integration

Showcasing how the school integrates local culture and traditions into its international curriculum and extracurricular activities. 

Open Days and School Tours

Organizing open days and school tours specifically designed for local families to visit and experience the school environment. 

Parent and Student Testimonials

Testimonials from local families and students in the school community, highlighting their positive experiences. 

Targeted Local Advertising

I use local media outlets, including WeChat, newspapers, radio, and local online platforms, to reach potential students and families in the immediate area. 

Local Networking Events

I hosted or participated in local networking events to connect with families, educators, and community leaders. E.g., environment cleanup - river  Ganges cleanup in India, fundraising to dye my hair blue for community schools in Thailand, or raising awareness in community projects.

Partnerships with Local Businesses and Organizations

Collaborating with local businesses and organizations for sponsorships, events, and mutual promotion. 


Empowering Students to Succeed

Other Marketing OPPORTUNITIES to explore

Concentrating use of Artificial intelligence to develop marketing. 

Local SEO Strategies

 Implementing local search engine optimization (SEO) tactics to ensure the school appears in search results for those in the nearby area.

Social Media Localization

Tailoring social media content to reflect local interests, events, and news while still maintaining the school's international essence. 

Local Scholarships and Programs

Offering scholarships or special programs for local students, promoting inclusivity and accessibility. 

Collaboration with Local Schools and Educational Bodies

Establishing collaborative programs with local schools for cultural exchange and mutual learning experiences. 

Local Media Features and PR

Securing features in local magazines, newspapers, and news channels to raise awareness and build a positive image in the local community. 

Bilingual Communications

Ensuring all marketing materials are available in both the local language and English to cater to both local and international audiences. 

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